A human's own likeness is not copyrightable. Hard to take posts about copyright doctrine seriously when they are premised on complete misunderstanding.
There is a legally protected right of publicity. You cannot take someone's likeness and use it for your advertising campaign/movie/endorsement without their permission.
> There is a legally protected right of publicity.
There is not a general right of publicity in federal law in the US; in certain states there is with different parameters, including as to who is even protected.
There is a false endorsement provision in the Lanham Act, 15 USC ยง 1125(a), that provides a very narrow protection around misleading commercial endorsement, though.
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