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The iPad would go from a never-buy to a buy-right-away for me, if they added user profiles. It'd be a nice thing to have on your coffee table, where anyone in the household can pick it up and be logged into all of their stuff.

Windows XP had this feature. Chromebooks have this feature. It's inexcusable that such an expensive gadget can only have one user.

Tim Cook's fear of people not buying a full set of Apple devices for each person is the driving force behind not just the lack of multiuser support, but also the overall nerfing of iPadOS.

For the past 5+ years it's been, "This will be the year of real work on the iPad," but they keep circling around it, trying not to make iPads accidentally powerful enough for someone to skip buying a MacBook.

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I’ve always found this funny because everyone in my family has an iPad and none of us have a Mac.
Working as intended. Even the way you framed it. Every family member has a separate physically distinct iPad, paid for separately. It's never considered that two people might be able to use the same hardware, which is the question here.
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Same here. Ours is just a streaming device. Because nobody can really own it. I won't put my password manager on it when the kids can use it. My wife won't put Teams on it because it would bother others and conflict with all other MS accounts. We switch in apps (ie in netflix). This whole "one person one device" just makes the iPad a shallow consumption device and keeps the laptops for work.

It would be used so much more. And maybe we'd even then start buying more if we could switch users.

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I agree that this would be an awesome feature, and it would also significantly enhance iPads' value for me.

That said, having worked on account/identity systems at another FAANG, I think that the commenters saying that Apple is holding this back purely to sell more iPads are underestimating the complexity of this feature.

This is not a feature that you just bolt on to the top. It will require a significant ground up rewrite of iOS' fundamentals if you want to support account switching without a full shut down of the device (and even with that, there are complications with shared storage).

There are likely tons of singletons across the iOS codebase for the "current account", and switching between users will easily lead to bugs where the new account shares/accesses state from the previous account.....and these "violations" are much harder to detect via static analysis than you might naively imagine.

UPDATE: I wasn't aware that Apple already supported a bunch of this via MDM. My only point was that if they didn't already build this into the foundational layer of the OS, then this is a very difficult feature to add later. If they already have this, then I don't have any defense left for them.

  Shared iPad overview

  Shared iPad allows more than one user to sign in to an iPad. The iPad needs to be supervised before Shared iPad can be used. Shared iPad can be used not only in education but also in business. Multiple users can use the iPad, and the user experiences can be personal even though the devices are shared.

  Shared iPad requires a device management service and Managed Apple Accounts that an organization issues and owns. Users with a Managed Apple Account can then sign in to an organization-owned Shared iPad. Devices need to have at least 32 GB of storage and be supervised. The following devices support Shared iPad:
https://support.apple.com/en-ca/guide/deployment/dep9a34c2ba...
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Could not agree more, it's wild my AppleTVs now ask for which profile is using it but the iPad still hasn't gotten this.
Profiles don't work well on Apple TVs at all though. You choose a profile on the device, and then you still have to choose a profile whenever you launch any given streaming app as well. I don't know what changing profiles on an Apple TV actually does.
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I agree 100%. When I purchased my Steam Deck, I was actually surprised that it was so easy to switch between Steam profiles. Last year, my wife and I tried Apple Vision Pro. While we aren't the target audience for a $3,500 headset, we might be tempted at $1,200. But not if each of us needs to buy our own.
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I'm about to head to the gym with my 12.9-inch 2017 vintage iPad Pro, which is still going strong. I prop it up on the elliptical trainer every other day or so for entertaining me while I grind out an hour of cardio. I use it for reading, watching YouTube, listening to music, audiobooks, etc. It's been my regular gym buddy for years, and is showing no signs of needing to be replaced.

It's stuck on iPadOS 17.7.10, which is fine. I can only imagine that these new generation iPads will easily go for the next 10 years.

Same! Reading through that announcement about MOAR power and AI and all I can think is, "This can't possibly play YouTube videos at me on my spin bike any better than my iPad from 8 years ago..."
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To what end?

I genuinely don’t get the purpose of these high end processors in a tablet. Like more power is nice but what would I do on it that needs it?

Serious gamers mostly steer clear of Apple. Video editors presumably use desktops/laptops. Browsing doesn’t need power. Video watching doesn’t need it. Programming on iPads is cumbersome.

Who is the target audience that gains from this?

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People complain when Apple doesn't do spec bumps. But when Apple does do spec bumps, people complain again.
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Bill Gates, is that you?
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My current iPad is the iPad Air 3 (the one with the backlight issue that's never been acknowledged, to my understanding.)

Can someone explain to me why an iPad at all, let alone an iPad Air, needs as powerful a processor as a M4? That's stronger than my laptop (a M2) where I run multiple VMs and more.

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The word "value" appears four times in that press release. I sense a theme in the marketing this week.
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This is an incredible piece of hardware, I just don't know what to do with it

how is music production on it these days?

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Tangential, iPadOS 26 is absolutely unusable on iPad Minis. Who needs window management on an 8" screen?
-you can turn it off globally in settings

-some people use it docked

-if it wasn't available, someone else would be complaining about that

The Apple of the past never thought twice about people complaining about the lack of them implementing something that would be bad UX because they were confident in their design prowess.
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Memory increase to 12GB, guess they still have reasonable pricing.
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I wish Apple hadn't decided that colors weren't for pro users. I would love to have any of those.
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I still have no idea wht to do with my previous gen iPad Pro..
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No side profile pics on the page. My only concern would be can it lay flat on a table for taking notes or does it have a camera bulge that makes it wobble?
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When will I be able to run Xcode on one of these?
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Is it fast enough to run Liquid glass?
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I love my iPad, best TV i have ever owned.
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Any chances of getting a new Apple TV 4k this week in time for F1 launch on AppleTV+?
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{"deleted":true,"id":47218730,"parent":47218175,"time":1772463245,"type":"comment"}
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Bet they were hoping for a quieter news week for these announcements.
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The Pro really looks like it's struggling for a reason to exist given how much cheaper this will be and the difference in feature set.
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Heavier than the iPad Pro. Again. Still.
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Please do not buy any Apple products until Tim Cook takes that gold bar back from Trump? Thanks.
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I don't understand the target audience of ipad air.

The base ipad is "really big iphone, with a few laptop-esque features". It's reasonably cheap for what it offers, especially if you want a highly mobile media consumption device and handwritten input.

Then there's ipad pro, which is wildly overpriced for its specs -- m4 pro has half!! the ram that the cheaper m4 macbook air has, which is laughable for a 'pro' anything, especially if you have apple intelligence enabled - you get what, 3GB of usable ram once you take OS and apple intelligence into account? Yet, aside from the crazy sticker price, the hardware is a lot better - the 120 Hz OLED display looks amazing and is way brighter, the speakers are quite an upgrage, full blown thunderbolt port for external display and so on. The OS is still toy-like, and ram is pitiful, but there is place for an ipad pro.

And then there's air which is... base ipad with an M-series chip and pretty much nothing else? The display is barely any better than base ipad, the storage and ram are pitiful, the speakers are from the baseline ipad and so on. Just about the only saving grace of the M4 one announced here is 12GB ram, which is the absolute lowest those really ought to have, and really puts into perspective how utterly miserly Apple was about ram pre-AI. I don't understand the value proposition - you want the baseline you buy a much cheaper base model, you want more you get the pro, right?

To be fair the asking price is far less than pro but the upgrades over base model seem so minuscule that I just don't know.

Larger screen option, much better screen, better pencil support - not better support, but a much better pencil (this is HUGE for my daughter for example).

It's crazy to me that someone can look at a $350 device and a $1000 device and say there's not room for something in the middle...

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To me, the tablet form factor is dead with the arrival of the trifold.

90% of the people who use tablets I know (including myself) only has four use case: watching video, reading PDF and comics, taking notes, and playing mobile games.

All of which are very mobile-oriented tasks that are done on tablets solely for their screen sizes. With trifold bridging the gap between screen sizes and, more importantly, screen ratios, I would love to merge them into one device. This is in contrast with laptops, whose differences in OS and use cases are, to me, much bigger and necessary.

Of course, right now they are very much afar from consumers' pockets due to price and reliability. But normal foldables were once in the exact same state, and the fact that Apple is releasing one soon is a sure tale sign of the future of foldables.

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