explain the dynamics of how enshittification would work here?
You won't get good answers asking to be spoonfed on a random discussion forum by strangers. If you're truly curious, look it up, maybe read a book by Cory Doctorow.
he's a charlatan
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People stay on the shitty platform because it is convenient and still does what they need.
See extreme-enshitification-of-already-shitty Windows vs free Linux.
free linux is a way worse product
Linux is becomming enshitified, at least the big distros. Snaps, some would argue systemd, wayland, etc. Continually requiring more and more resources just to install and run.