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Observationally, ad spamminess is inversely correlated with user intent and platform prestige. So I suspect it will take quite a while until it gets quite this bad for the premium platforms.
It will happen slowly over time:

1) start with a notification that ads are coming (already there) 2) adding 1 ad to start with 3) slowly increase ads 4) make it a huge part of the experience (like Google now)

2) Go elsewhere.
3) Private equity buys the company, and turns the screws on the sticky users until blood comes out of the tap.

4) eulogies on the front page of HN

I think you meant 'elegy'.