A lot of that soft-power has been spent on getting other countries to be more democratic, which is a good thing. Although I don't doubt it has been used for bad reasons as well.
Now the right is "screw soft-power" and the left is "think of the children". And in the middle people suffering like always.
The worse part is that a lot/most of that aid is probably of very benign influence, but it is definitely also used for nefarious reasons.
When Trump attacks USAID (or the CIA or the FBI) from the nationalist authoritarian right, it in no way counterbalances people criticizing it from the left.
In particular, the left criticism of USAID were always "think of the children" because they wanted it to do that more and better. They have remained consistent in that.