If you've taken a couple of lectures about AI, you've probably been taught not to anthropomorphize your own algorithms, especially given how the masses think of AI (in terms of Skynet, Cortana, "Her", Ex Machina, etc). It encourages people to mistake the capabilities of the models and ascribe to them all of the traits of AI they've seen in TV and movies.

Sam has ignored that advice, and exploited the hype that can be generated by doing so. He even tried to mimic the product in "Her", down to the voice [0]. The old board said his "outright lying" made it impossible to trust him [1]. That behavior raises eyebrows, even if he's got a legitimate product.

[0]: https://www.wired.com/story/openai-gpt-4o-chatgpt-artificial...

[1]: https://www.theverge.com/2024/5/28/24166713/openai-helen-ton...