Yes. They want to make security researchers too afraid to publish their findings.
"Discreetly let us know, at the earliest sign of vulnerability, sign a contract with NDA, and we'll investigate, fix, and compensate you promptly. We'll also publicly acknowledge, in vague terms, for your career development, that you successfully discovered a vulnerability that has been addressed. (But if you intrude beyond the boundaries we've clearly specified, then we don't have a business relationship, and we have appropriate government offices on speed-dial.)"
That's if the company wants NDA. I'm not saying that's how it should be done; just suggesting what seems like a more vendor relationship, business transaction way of being alerted to their own security mess-ups, if that's what they want.
Ooh, wait.