His sentence was severe in part because he fell under the "kingping statute". This is based on the amount of drug trade he facilitated, the amount of money he made, and the actions he took as an "organizer". The hits didn't help.
> For conviction under the statute, the offender must have been an organizer, manager, or supervisor of the continuing operation and have obtained substantial income or resources from the drug violations
https://en.wikipedia.org/wiki/Continuing_Criminal_Enterprise...