How can a business feel that? You mean a founder? a ceo? the investors? The laywers? People who are running business at $500MM+ arr have 4 things to consider distinctly, with their own lenses and frames: The business- It's model, it's operations, defined processes etc, every monday this report comes in, it is read by this functional area, it's converted into this insight, the insight is used, the consumer is delighted, more money comes in, the cycle continues. The humans involved are relevant so much as they must be able to do the task, who the literally are doesn't particularly matter, it's just a resource to allow a cog to spin. The company - the people inside the business. The organizations - how the people are assemble continually. The market - customers etc.

If you observe the business "feeling" - done correctly, what you're observing the outcome of an evaluation process that decided it functioned more competitively in a different mode. (The best world class employees are in Spain, lets make our HR more diverse in it's language) A business cannot, should not, and does not, have feelings. The only place ethics technically come into play are in the context of law.

It's nuanced, but it's important, without being fully fleshed in your framings, things get muddy. Businesses are systems and processes that fairly and adequately serve the parties involved while hedging out individual humans.