I agree with this.

Perception around Twitter in the late 2000s and early 2010s was completely different to what it was today or 5 years ago.

I remember the tech buzz around Twitter where every VC considered it the next big thing because everyone they knew was on Twitter. It was a really classic case of "bubble think" (to me).

Twitter has never gone mainstream. It's used as a system for press releases, journalists and a few other niches. I really wonder if the journalism niche will dry up given the security concerns of who can read their DMs but that hasn't happened yet.