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I don’t think it’s just a UK thing, or that it’s much easier to start a hardware startup in the USA.

I think it’s more that the bar for getting a hardware startup off the ground is much higher than a software startup - everywhere in the world.

Personally I’ve been trying to self-fund and bootstrap a hardware startup (based in Australia but I’m reasonably well connected in Silicon Valley as I’m a YC alum). I’ve had plenty of early success and validation of all my market theses, but it’s super hard to get any investors interested. Plenty say “exciting” and want to chat. All lose interest when you start talking funding needs and path to market.

In a world in which investors and other startup industry contacts are accustomed to seeing a bootstrapped SaaS app showing signs of growth and revenue just a few months in, with a hardware startup it’s just impossible to avoid looking like a failure by comparison - due to all the costs, delays and complications involved with getting an MVP to market. And because successful hardware startups are so scarce relative to software ones, it’s hard even to get any good advice; there’s just barely anyone around with good, relevant experience to share (and I already know many of the people who have built companies in this vertical in past decades, none of whom are in SV).

I’ve come to the conclusion that the only way to make it work is to start by achieving success as a software startup, then transition into hardware to later - but even then you’d have to convince investors that it’s worth the risk.

In short, the whole tech industry has been spoiled by easy SaaS wins over the past decade, and that’s all that most investors are willing to even consider.

The exceptions are “start-big and-get-huge-fast” plays like Groq - but the founders of that company were already highly credentialed and connected when they started, and even then vanishingly few investors are willing/able to fund new companies like that. That’s not the kind of thing young, unproven founders can pull off, anywhere.

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The largest problem I see is shipping times. If I need to download a new software "part" (library or other), the shipping time is the download time, nearly instant.

If I need new hardware pieces, its either next day shipping, a few days by air-freight or three weeks on a boat from china.

This limits prototype turnover time, and means iterating quick is much harder.

Finally you have the problem that hardware is expensive and an additional cost. A hardware startup has all the same costs as a software company but with the addition of hardware.

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UK ignited the First Industrial Revolution. It's sad to see that UK has slipped to number 16 or lower when it came to the market share of global manufacturing. And the problem is not to just UK, but to pretty much all the developed countries. Many nations and people have benefited greatly from globalization, but I have to ask: is it worth it if the cost is forfeiting my own country's manufacturing know-how and supply chains? And yes, I'm fully aware of the theory of comparative advantages, but in the meantime, but manufacturing can still bring great income to many families and nations still compete and even go to wars with each other, right?
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> That’s not the kind of thing young, unproven founders can pull off, anywhere.

The UK, with a comprehensive social safety net, should be more willing to take small risks. I know it's now what happens, but it'd be important to understand why something that should be actually isn't.

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Just to chime in and say that bootstrapping does work in this domain, I say that as someone who's had a few friends go down that route, but yes, it's really tough.

There's also people I know who built small scale solutions and then managed to push that into funding and funnily enough a Kickstarter as well though I don't think he'd recommend anyone follow that route.

Would it be fair to say that the "unicorn" effect is a lot harder to achieve as well? If VC rely on 1 out of N startups doing well then that 1 success needs to achieve over N-fold returns just to break even.

On the other hand I have no trouble coming up with examples of hardware companies that did well: Apple, Nvidia, Intel... but those time scales are titanic.

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Interested in your opinion on crowd-funding as a way of raising initial capital - ie cut out professional investors and go direct to potential customers?
What are your thoughts on Anduril?
Yep, look at RISC-V, the most promising hardware is from the USA. It is not yet on the latest silicon process, but with the latest GPU, I guess we could run the latest games, until the game devs recompile and QA a bit their games (obviously on elf/linux)
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