By now -- people have used their free speech to make reels for every possibly viewpoint convincing any possible demography about anything. The trail of reels needed to convert a mountain biker to a racist, or a Lego builder to an LBTQ ally, is out there. Making the free speech isn't the issue in 2025.
The question is: Who sees what, and whose opinions are shifted in what direction.
The big social networks controls the algorithms. Controlling who sees what is the new "speak", where you directly influence peoples minds simply by showing the right reels at the right moments.
We have always had propaganda and media leaning in different directions. But people would know they are looking at Fox News or The Daily Show or Pravda. With TikTo... you find that people's opinion change very gradually and without perception over the course of half a year. Never seeing "TikTok" -- only seeing "people like you" (which can be a function of time, and evolve) sharing their heartfelt opinions.
Not anything blatant of course. Blatant stuff does not change peoples opinions anyway. Just subtly bump some reels that has been proven to shift a demography in a certain direction.
TikTok has the means to do it -- all the data about what reels cause what effect on what demographic, if they just wanted to.
If TikTok is doing propaganda by subtly promoting some reels over others -- who would know? Why would they not be doing it and how can anyone know they are not already doing it?
I am not saying this is definitely happening. But any discussion that isn't treating all the social networks as weapons of mass propaganda that CAN be used is awfully naive.
And focusing on the "speech" thing seems so misplaced. It's all about who is heard and seen, and that is today all about power and algorithms.
> Not anything blatant of course. Blatant stuff does not change peoples opinions anyway. Just subtly bump some reels that has been proven to shift a demography in a certain direction.
> TikTok has the means to do it -- all the data about what reels cause what effect on what demographic, if they just wanted to.
> If TikTok is doing propaganda by subtly promoting some reels over others -- who would know? Why would they not be doing it and how can anyone know they are not already doing it?
> I am not saying this is definitely happening. But any discussion that isn't treating all the social networks as weapons of mass propaganda that CAN be used is awfully naive.
Sure. But that's something that applies to every social network. Do you think e.g. Instagram doesn't subtly adjust which videos it shows you? They openly acknowledge that they limit the spread of videos that they consider "hate speech", and of course which videos they classify as hate speech is a politically dependent question. Or maybe you think Zuckerberg's interests are more aligned with what's good for you personally than the CCP's?
Like with your examples of Fox News or The Daily Show or Pravda, if I can see all the networks then I at least can compare and consider. Closing my eyes to one of them makes me worse off, especially when it's the only one that's not run by a handful of very similar people with very similar interests.