To me it's more like a newsstand selling only aliens magazines, bigfoot books and sexy (but not yet porn) magazines.

Every magazin with a title "bigfoot found!" reveals another "mermaids discovered" magazine, and below that a "tony blair is a reptilian, proof inside", and if people want to stay there and consume all the magazines, why not? In the end, there's more quality content there, than on discovery channels (ancient aliens, mermaids, etc.)

not even joking:

https://www.imdb.com/title/tt11274284/

https://www.imdb.com/title/tt1643266/

https://www.imdb.com/title/tt1816585/

...