> Ok but doesn’t that cancel out with other platforms that push the thumb in the other direction of the scale?

The point is not to push Americans towards Israel or Palestinians, the point is to push Americans apart from each other, so that each half of the political divide sees the other as supporting baby-murderers, as people you cannot be friends with, compromise with and shouldn't even try to talk to.

I am not exaggerating, each of these things I have seen being explicitly pushed.