> I wouldn't say the EU has done an amazing job of actually twisting companies arms enough

It takes a lot of time to open political eyes, break through lobby barriers, and get sufficient awareness on the deep issues. Then it takes an age - in business terms - for governmental action and regulation to follow. But if that is ramping up inertia builds and prolonged policy follows, hopefully as unstoppable tide. Other than some decent government regulation and old-fashioned unfair competition protection there's talk talk talk and not much that restrains Big Tech and the maddened billionaire class.