Because TikTok is where the hip young demographic is. If they all move to say Instagram Reels en masse then Instagram will be the platform that is uniquely good for discovery among that audience.
And let's not pretend that TikTok is filled to the brim with high quality products and small businesses. Yes there may be a couple of feel good stories about a local pizza place or small band that got their big break because of TikTok, but 99.9% of the advertising there is for the same junk/scam products that are on every other influencer-driven app.
loading story #42754440
How many times has YouTube recommended a your next video something with zero comments and maybe 10 views.
I cannot count how many times minute I’ve been the first to see or comment on a TikTok video.
It let small creators be shown to lots of people in a way no other platform does.
loading story #42754424
loading story #42753867
loading story #42757456
loading story #42757088
Yeah, like the sibling comments I can confirm that this is a core part of the YT algorithm now and has been so for at least a year.
Having used both exclusively for warhammer and blood bowl content the instagram algorithm has been horrible in my very anecdotal experience. It keeps pushing content I have absolutly no interest in, where as TikTok only pushes warhammer and blood bowl content + adds.
loading story #42753810