You can be fully aware of this and still have issues building up your platform elsewhere.

We utilize every platform equally. TikTok organically grew at least 5x the followership for our business, meanwhile Meta gouges us for advertising to be seen at all and we see worse results and interactions there.

The ban of TikTok will have resounding effects even if people are utilizing the alternatives. I've seen far too many people who haven't used TikTok and the alternatives for their business, or are not business owners at all, declare their opinions as facts when they have no actual experience in this space.

I'm not saying this explicitly includes you, I don't make presumptions about your experience in this space.