To borrow a Tiktok meme... tell me you don't use Tiktok without telling me you don't use Tiktok. This seems like such a surface-level comment from somebody with no familiarity with the platform. People love Tiktok. People on Tiktok hate Instagram Reels and Youtube Shorts, for many reasons. Examples:

- IG Reels are limited to 90 seconds compared to 3 or 10 minutes on TT;

- Youtube Shorts can now be up to 3 minutes but that's relatively new (October 2024 IIRC);

- Tiktok moentization is better than these other two platforms, both in terms of ad revenue but more importantly, the Tiktok Shop;

- The comments on Tiktok are truly a league above IG or YT. The latter two are just full of random drivel and vitriol;

- The recommendation algorithm for scrolling on TT is miles ahead of either platform;

- Tiktok is the only platform where people went there for short-form videos. They're native to the platform whereas they were bolted on to both IG and YT as an afterthought, a real "me too" Tiktok response. And they don't quite fit. The user experience on Tiktok is so much better than IG or YT.

- A huge chunk of Reels and Shorts content is simply reposted Tiktoks.

Sundar and Mark may think they'll simply gain Tiktok's user base. I honestly don't see that happening. I'm sure there'll be an uptick in YT and IG but now 170M MAU worth.