No Calls
https://keygen.sh/blog/no-calls/If your website doesn't give me enough information to:
1. Know enough about your product to know that it will (generally speaking) meet my needs/requirements.
2. Know that the pricing is within the ballpark of reasonable given what your product does.
Then I will move on (unless I'm really desparate, which I assure you is rarely the case). I've rolled-my-own solution more than once as well when there were no other good competitors.
That's not to say that calls never work or don't have a place, because they definitely do. The key to using the call successfully (with me at least) is to use the call to get into true details about my needs, after I know that you're at least in the ballpark. Additionally, the call should be done efficiently. We don't need a 15 minute introduction and overview about you. We don't need a bunch of small talk about weather or sports. 2 minutes of that is ok, or when waiting for additional people to join the call, but beyond that I have things to do.
I know what my needs are. I understand you need some context on my company and needs in order to push useful information forward, and I also understand that many potential customers will not take the lead in asking questions and providing that context, but the sooner you take the temperature and adjust, the better. Also, you can get pretty far as a salesperson if you just spend 5 minutes looking at our website before the call! Then you don't have to ask basic questions about what we do. If you're willing to invest in the time to get on a call, then it's worth a few minutes of time before-hand to look at our website.
It's called supply and demand, and it's the way things have been priced since the dawn of commerce. The only time the price is based on cost is when the market is competitive enough to drive that price down, and the cost acts as the floor. Even then, if you can get your costs below those of your competitors then it's your competitors cost that can act as the floor.
The way things should be priced is based on the value it gives you. If your service makes me or saves me $100 of value per month, I should be prepared to pay up to a little below $100 for it.
Not (just) because of price gauging, but also because generally it is indicative of a very young company. In many cases they do not want to give the price because they don't know the price; they're still finding out how much they can charge.
It's about feeling out their organization, their issues, and the dynamics between different departments at that company. Even issues they don't realize they have that are solvable. I find none of that comes out very clearly in emails that tend to be bullet point style focused but don't reveal the nature of the issue.
I don't like calls either, but they are useful.
For me, I can find out way more quantifiable information by just doing 15 minutes of OSINT, or even simpler pull up your D&B report.
I do not trust my emotions.
I mean, you could somehow get access to an entire company's email history and it still won't tell you everything you need to know. Whether people like it not, sometimes direct, high-bandwidth human interaction is required to adequately understand an issue.
Talking to them will? we cannot have it both ways (the entire company's email history is not enough to tell me what I need, but meeting for an hour, say three times with the salesperson will).
I think you _are_ right, but I do not need everything. I just need good enough to make a decision to move forward.
I can confirm as a (largeish) buyer, i despise useless calls and video conferences.
I do not have time, and it costs me money to hop on a 20 minute call just to find out it was a presentation of their slicks that were in PDF, or go through 30 slides that they could have emailed me.
It costs me money for a vendor and internal teams to eat time, and my cost change depending on the time of the day. My rate is highest during mid to late day. If you send me an email with the info and I can read it in my morning quiet time, it (mentally & $$) cost less, and I will be less grouchy.
there are some times when a call works. If the emails are fruitless because the writers lack the ability to be succinct, or cannot articulate what they need.
edit: @spiderfarmer wrote it much better.