Major US tech companies all edged their bets and tend to push some amount of money in both camps at all times. I don't remember top companies fighting Trump when he was president, the only ones showing the middle finger where the small enough to do that.

Newspaper generally have a different slant, but that's not where the money is for a long time now.

> In many cases for personal identity reasons (Tim Cook being gay, for instance)

He was the very interface to Trump to let Apple keep sane relations with China. He's the very representation of the guy who left his personal ideals at home to prioritize the company's future. And that's of course his role as a CEO.