They will target certain demographics in ways that their lawyers can argue are legal such as giving more interviews to Grace Hopper attendees or schools with favorable demographics [1]. This is a great way to poach minorities from different companies without moving bringing any minorities to tech in any significant capacity. This is probably why men are increasingly going to Grace Hopper [2].
[1] https://blog.duolingo.com/how-duolingo-achieved-a-5050-gende...
[2] https://www.npr.org/2023/10/05/1203845886/women-tech-confere...
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