Yes, it is not optimal. Like I said, I don't subscribe how its handled either.

I am not an American, and I'm brown. I don't take issue if someone says I'm brown because I am brown! Maybe I cannot empathize with other races who've been extremely discriminated because of their skin color, but as you said, it is an attribute describing me, among hundred others. I also agree, color of skin by itself is not interesting at all, just like being blonde is not interesting at all - but may play into personal preferences, again, just like any of the hundreds of physical, personality attributes.