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Every single socially progressive initiative every company engages in is purely performative. If those initiatives potentially hurt their bottom line or hurt them politically, they will be dropped so fast your head will spin.

Years ago, tech companies would promote such moves to improve their image, play intot heir role as being "outsiders" or "disruptors" and to attract staff, who tended to skew towards socially progressive issues. There was genuine belief in the missions of those companies. Google once touted its mission "to organize the world's information and make it universally accessible and useful".

But now we're talking about trillion dollar companies that move in lockstep with US policy.

I tend to believe that every US company eventually becomes a bank, a defense contractor or both.

The biggest heel turn politically is probably Mark Zuckerberg, who now makes frequent donations to Republican candidates (and some Democrats, for the record) but we also have Meta donating $1M to Trump's inauguration (by comparison, there was no contribution to Biden's inauguration). Efforts of fighting misinformation are out. DEO is out.

If you work for Meta, you're now really no different to Tiwtter. Your employer now actively pushes right-wing propaganda and the right-wing agenda. There is no real support for minorities. But the sad truth is, every other big tech company is on the same path.

  > But the sad truth is, every other big tech company is on the same path.
its why relying on companies is no substitute for real social movements; they have their own incentives and will turn on a dime if its prudent