I don't think people buy on Amazon because it is the cheapest, they buy on Amazon for convenience. EVERY SINGLE TIME I buy something from someone else (talking online here) I painfully regret that decision (didn't arrive on time, didn't arrive at all, shipped in multiple shipments, one arrived, two didn't and yet order is showing as delivered -> this is just small sample of what I have seen just in the last say 6 weeks). My wife and I have been trying all year to purchase as much as we can on other e-commerce websites but in often (always) ends up like these examples above...