Maybe morality isn't discussed enough. People can proclaim that morality is subjective and hence less worthy of consideration or overall less important as a result of not being a constant in all people; However all of us have things we consider to be good and bad.

If people are interested in propagation of those 3 decided upon virtues, then imho it'd be a good idea to try and explain to others why these are important to aspire for. At the moment, people share their values to each other with some form of acrimony, and expects the other to submit/change, or just hurt. It perpetuates this vicious cycle of no one being able to productively talk to each other if they disagree. I think there's mismatch on a fundamental level. A lot of spite and lack of desire to understand (some more than others).