ByteDance can't sell advertising in Canada. They can't make money off of Canadian customers, that has to hurt, although it is small potatoes compared to being banned in California, let alone the whole of the USA.
> ByteDance can't sell advertising in Canada.
I'm not sure I follow (maybe there's other details you know about that aren't in the article, or I missed it). I don't think there's anything preventing a Canadian company from paying a foreign company for ads? In theory I'd have to self-assess PST maybe but I order stuff (both physical and digital) from foreign companies with no Canadian presence on a pretty regular basis.
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That means that users can’t be advertised to?
It means Canadian companies can't buy ads from ByteDance. Canadian content creators can't receive money from ByteDance. That is not a win for ByteDance, who I assume wants (a) content from Canadian tiktokers and (b) wants ad money from Canadian companies.