First of all, that's how you see it. That's how I see it. But what about someone else?
This comment is going to be a bit rough as I'm going to play act a lot to really drive my point home.
I remember talking to my carpenter friend. He told me he voted for someone like Trump in my country. I asked him why.
My issue with the local politician where I'm from is that he puts all Islamic people into one bucket: the stupid one. I think that's crazy and unfair. He does it with more things. I think his policies are stupid whenever I hear them.
My carpenter friend and I go way back. We met each other when I was 7 and he was 9. He was part of a dizygotic twin. We haven't spoken to each other in 4 years and just vaguely kept in touch.
When he told me that he voted on that bullshit person of a politician, I asked why and he's like: "he's charismatic!"
The thing is. I know this carpenter friend. He might be a lot older but I know him emotionally. He hasn't changed a bit, he just got more mature. But underneath, whenever I see someone from my elementary school, I still see the same child. I also think they still see me that way, that's the impression I get.
The charisma doesn't come as much from that our crazy local politician is actually charismatic. It comes more from the fact that - if I had to guess - from his perspective: politics is boring as hell. It's crazy boring! Why bother! Yea, yea, right to vote. Fine. Fine. He'll vote. Fine.
But if he'll vote. Why not have some fun? Why not vote for someone that wants to throw a bit of a ruckus eh? Why not vote for someone that talks in a way that he talks, that thinks in a way he thinks, that cares about his issues. What are these Islamic people doing here anyway? It's uncomfortable (note: I think this is dumb as hell, I'm just paining a picture - Islamic people should feel comfortable where I live because in my view they are the same nationality as I am).
So in my carpenter's friend mind, this local politician has some charisma. Does he have the best charisma? Don't know but definitely some.
What do other politicians sound like? Nuance 1, nuance 2, policy x, policy y, blah, blah, blah, BORING!
I wish it wasn't as childish as this but I know my friend. It is. He just wants to go to his carpenting job, make something beautiful, be with his wife and kids and call it a day. Thinking for him, like thinking deeply. That's painful. He can do it, but he sure as hell doesn't like it. He likes to do things with his hands.
When I emotionally understood I was shocked. I live in a village close to a big city. I know this village, I grew up here. I'm the odd one out, the intellectual. But I know how "these people from the village think". And my carpenter friend is a very average person in it. So suddenly I realized, this is how many people in my village think.
My suspicion is that something similar happens with Trump. However, with some differences such as: he's a business man! He tells it like it is! We don't take no shit from some ippity uppity democrats! Why should we?! Don't tell me what to do! I will do what I want to do! And all these immigrants are taking our jobs! That's not okay! Trump tells the truth.
Again, I think, that such type of thinking is the dumbest thing ever. Nor do I think that every Trump supporter thinks like this. But there are Americans that think like my carpenter friend. And my suspicion is that they think like this. From that perspective, it's clear to see why Trump has charisma. Because (1) he talks at their level, (2) he talks about their issues and (3) he's a successful business man.
I know we can both make arguments that (1), (2) and (3) aren't true. But dude, remember, for them, thinking is fucking painful.
I'm sure there are more archetypes/personalities that have backgrounds and contexts as to why they find Trump charismatic.