> Objectively untrue; Harris lost.

I would fault the Democratic party platform itself, not the campaign. It's valid to say the campaign was executed well and that the failure was due to disagreement with the Democrat party line.

Trump has a policy platform they agree with more -- that's something that is not easily overcome by how the campaigns are run.

E.g. "secure the border". Trump fought to build a wall during his first term. To voters who want a more secure border, that speaks louder than anything either candidate can say (or not say) during their campaigns about what they will or won't do.