Trump referred to Mexican immigrants as rapists and murderers and yet plenty still voted for him. By word and deed it's very clear how little Trump thinks of women, and yet white women as a bloc elected Trump. Hillary Clinton used the phrase 'basket of deplorables' ONCE, 8 years ago, but that was an unforgivable mistake. By contrast nothing Trump does sticks to him.

The perception that Democrats are smug and condescending have certainly hurt them. But that perception is mostly the result of relentless Republican messaging. Tim Walz is a down-to-earth governor of Minnesota who treats everybody with respect. He's a lot less condescending than JD Vance. But the perception of Democrats hating regular people persists.

The “deplorables” thing is kind of amazing. The message was “you guys are wrong, only like a third of Republicans are all the things you say—committed racists et c.—and the rest are normal, reasonable people we should try to reach and serve” but was delivered the kind of way a couple policy wonks and campaign strategists sitting and looking at hard polling and behavioral data might talk, such that it was disastrous. “Some of you write them all off, but [looks at meta-study] only about a third of them are committed to principles and ideals that might, fairly, be called ‘evil’ or ‘disgusting’ or what have you”.

A lesson in how shitty delivery can deliver exactly the opposite of the literal message you’re conveying.

I'm not running for office so I can say this.

Their fellows are idiots and fools.

I know it's not a winning strategy to point this out. But it doesn't stop it being true.