Amusingly/sadly JD Vance could tell you exactly why Trump wins. The secret is empty promises. In an unfortunate way, it’s a kind of empathetic approach.

It’s why he called Trump the “opioid of the masses”[1]. You just make promises even when you know it’s total BS. But at least people are feeling heard.

I think the average voter really doesn’t want to have a nuanced discussion where they learn about the problems that they’re experiencing. They just want to hear someone say “I got this”… even if they don’t.

[1] https://www.theatlantic.com/politics/archive/2016/07/opioid-...