> What the average voter hears: I don't care about any of that. Prices were lower under Trump and he's a businessman, so I'll vote for him so prices go back down.
Yes, and critically: "I trust Trump when he says it's Biden's fault, so I'll vote for him."
It doesn't matter how correct the interlocutor is if the average voter doesn't trust them. Unfortunately, most people place trust in people who appear sincere and unrehearsed, which is the opposite of how much politicians behave, where a "starched, bland, rehearsed" style is traditional. Trump is improvised and chaotic, which people mistake for genuine and trustworthy.
Also simplistic answers are easy to understand and sound thruthful. Whereas complex answers sound wishy washy to probably the average worker class member.
You really do need to adapt your message to your audience. If I'm explaining tech issues to my mom or in-laws, I over-simplify and analogize. If I'm talking to a team member, I'm direct, and specific. If I'm talking to management, the applicable buzzwords and narrative building towards organizational goals get high priority.
Exactly. Nerds (like me) appreciate complex explanations from politicians, but if a politician tries to explain causes of inflation or the subtleties of diplomacy to an average voter, it will be perceived as digressive and unnecessarily confusing.
This is cool. Explains also Boris Johnston. Similar to the finding that people believe text more if it's in a larger font.