My take is that people are attracted to fascists and authoritarians for similar reasons as many people are fascinated by serial killers and the evil protagonists in TV shows. Something about watching evil and cruelty appeals to human nature.
People are attracted to power. It's that simple.
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subconscious desire to follow & make one's self appealing to those with more charisma and power than ourself, despite the harm that comes with it
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