I get a lot of political text messages from multiple red states (for some reason) and it was almost all culture war stuff from the right. But maybe the messaging was super-different in swing states.
The culture war crap is low-hanging fruit for fly-by-night scam PACs who don't know what they're doing. Hence the incompetence displayed when you get ads for states and races you have nothing to do with.
We didn't see much of it here in Milwaukee County. We got boatloads of mailers from WisGOP framing Trump as a moderate candidate, though.
> don't know what they're doing.
Or do they? This strategy seems to work for them so far.