You're right it's unfair but if you're not American and thus stuck in the political media stew then you can see it clearly.
And I don't know about other people, but I consider any rhetoric against a political party to be directed against their politicians, not against their voters - unless explicitly stated.
This is the Red Wave that was promised in 2020 and 2022 but failed to materialize.
Why didn't Harris and the Democrats pull it off? Well, they could start by not playing identity politics or calling Americans deplorables, Nazis, and garbage. Godwin's Law was in full swing for them.
I'm Japanese-American, demographically I should be a bleeding heart Democrat, but truthfully I can't stand their constant victimizing and divisive rhetoric and is why I voted for Trump and the Republicans in 2016, 2020, and 2024.
Practical and on point because Trump talks about things that the common American actually gives a shit about in a way that the common American can understand and relate to. This also has a side effect of uniting people under a common cause despite outward appearances.
Gruff because that style of speech appeals to most Americans who don't like being sophisticated, or worse: Being politically correct. Remember that being politically incorrect was one of the reasons Trump won in 2016, and it's still one of the reasons he won again today.
Charismatic because, well, I think everyone has to at least admit that the man draws people in despite any and all odds.
If the common cause is being against other people, that's still divisive.
Is that gruff or on point?
His practical message was incoherent; it was more of an erring of grievances, conspiracy theories, and wild policy ideas that he seemed to have come up with while speaking.
I can't argue with the fact that it appealed to people, but you can't say it wasn't divisive because it was practical and gruff. Those two things don't rule out divisiveness.
BTW, I voted Republican in every election until Trump, and the reason why I didn't vote for him was due to how divisive he was.
I think you just happen to agree with his side of the divide.
Why not, though? Clearly, it is a winning strategy for the Republicans. So why not adopt it as well?