> because we've decided we can't be bothered with traditional search

Traditional search was only Google, and Google figured out that they don't need to improve their tools to make it better, because everyone will continue to use it as a force of habit (google is a verb!). Traditional search is being abandoned because traditional search isn't good enough for the kinds of search we need (also, while google may claim their search is very useful, people rarely search stuff nowadays, instead prefer being passively fed content via recommendations algorithm (that also use AI!))