> What I can't wrap my head around is that making good, efficient software doesn't (by and large) take significantly longer than making bloated, inefficient enterprise spaghetti. The problem is finding people to do it with who care enough to think rigorously about what they're going to do before they start doing it.

I don't think finding such programmers is really difficult. What is difficult is finding such people if you expect them to be docile to incompetent managers and other incompetent people involved in the project who, for example, got their position not by merit and competence, but by playing political games.