In a sea of similar tools, Google seems to have struck on something semi-viral with NotebookLM. Output can be mediocre, but with the bar for many podcasts being set at "read pages from Wikipedia", that's not bad at all for zero effort.
https://trends.google.com/trends/explore?geo=US&q=NotebookLM...
The 100 baseline on that graph is the highest attention the term has received, and it correlated with a launch and has since decreased.
Google never has problems with first the first few millions for consumer-launched tools. They have problems with the first few millions of net profit almost 100% of the time and shut it down a few years later.
But I do agree this is a good play for Google, it plays to their strengths.
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I really wish it had more voices, notebooklm-guy and notebooklm-girl get tiring
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