They'll probably be better able to compete once Adobe ups prices to reflect the actual cost of all that processing.
Photoshop is £30 a month. NASDAQ.com reports their net profit to be 40% and elsewhere they're reported to gross $20B revenue.
I think they can afford the ML based content generation costs without increasing prices.
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They might do it anyway though. I have the "all apps" subscription but it's not actually everything they make any more, all their "Substance 3D" tools are another $50/mo. I can easily see this feature getting most of its functionality locked behind that extra subscription the way Illustrator's new 3d tools just give you a tiny handful of materials without that.
Oh for sure, their implementation is slicks and they're somewhat of a monopolist. The whole "free to educational institutions" really worked well for them and MS.
I don't doubt they will put prices up, just boring they don't need to.