What makes you say that?
Not OP, but...
That very behavior was troublesome for Apple in the past, twice.
Two times Steve Jobs swooped in and saved Apple from Dell-ifying themselves. Twice.
Since Job's demise, Apple has relentlessly marched toward Dellification once more. The immediate revenue is tantalizing, it's the dilution of ones own market that ends up killing the golden goose, and the eggs they lay.
Don’t worry, locking you into their services will make it impossible to leave!
The one overarching success of the Tim Cook era is ruthlessly pursuing consumer lock in at all costs.
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Not sure. But is it possible that the reason could be for such a statement - just open eyes, ears, and more importantly an open mind and immunity from iFandom?
I mean please just look at their product pages on apple.com.