1. Spend billions on a product, then give it away for free.
2. ???
3. Profit!
> Then Meta announced open sourcing Horizon OS.
Open sourcing isn't really the right term, they're allowing third party hardware vendors to use it but it's still proprietary. Horizon OS is built on top of Android and they're following the Android playbook where the core is technically open source but the version nearly everyone actually uses has a bunch of proprietary Google (or Meta) software layered on top, and Google (or Meta) dictates the terms of using that software, which lets them ensure that revenue always flows back to Google (or Meta) regardless of who made the hardware.
1. Meta showed off automatic audio translation that preserves speaker's voices. Content creators can now expand their following beyond their spoken languages, generating more ad impressions.
1. Spend billions on a product.
2. Make it free to work with and charge to commercialize it.
3. Profit