IMO, the only thing weird here is the way the iPhone 16 demo day kept talking about these unreleased features front and center instead of the actual capabilities of the new phone. Probably that’s because the phone is so incremental and there was not much to talk about.
My money is on it being a massive failure if it ever does come out, the only thing stopping me from buying options is I don’t have a clue as to the timeline for when they’ll give up and ship whatever they have.
Not quite the same Ponzi scheme, but they promise a device "built for AI", so that when those features are ready, you'll get them. Without these promises, the thing would just be another tablet.
Do they have to necessarily keep that promise? Musk seems to be doing fine without. What's the alternative, holding firm against the hype? Not sure that'd do wonders for their stock price. Maybe Jobs' Apple would have done that. But I suppose the current Apple doesn't see much choice around riding hype cycles.
It's unknown how useful any of this will be in day to day use-cases.