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Perhaps you would find it to be more palatable if it were phrased as: "You cannot be competitive as a company if you do not serve the wants and needs of the customer."?

But, of course, that says the same thing. These companies are scumbags because that's how the customer wants them to behave. In this case, because it makes executing payroll cheaper for the customer, which is a highly desirable trait to the customer.

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