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I find that I have struck a nerve with some folks.

I have no connection with the industry at all. But that doesn’t prevent me from understanding the implications.

Equifax does this stuff because it is profitable. It is profitable because companies buy it. Companies buy it because they can put the information to use for their benefit. In doing so, some consumers are harmed and others benefit.

Also, for the record: I don’t often buy cars, but when I do I choose the best financial option. Sometimes that would be financing, other time it would be writing a check. One factor that everyone should consider it that your free time has a higher dollar-per-hour value than your work time.

> your free time has a higher dollar-per-hour value than your work time

This doesn't seem right to me. I think it would only apply to someone who felt comfortable with the level and stability of their income.

When I was self-employed or job-hunting, I would always trade an hour of free time for an hour of employment.

Sure, consumers benefit so much that the example you were able to produce is the ability to write a personal check to purchase a car. Totally notable benefit relative to the violation of a person's expectation of privacy.