They aren't trying to "gain traction" right now. They are nurturing a beautiful little flame of a vision and documenting it for the world to learn from, and possibly be inspired by, along the way -- someday it will be more publicly available, but for now it functions, to the general public, more as art than utility.

The typical themes of things that get posted on HN are not compatible with this idea, which is why it comes across so jarringly to many. They aren't selling, prescribing, recruiting, etc. They are sharing a vision, and to deeply understand and appreciate the vision you have to get your hands dirty and do some digging into what they've prepared for us to see thus far.