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that approach seems so off... i'm curious how it's justified.

like countless hundreds of quotes on execution vs ideas, here is one: "Ideas don’t make you rich. The correct execution of ideas does."

anyways, i'm gonna spend a little more time this evening to really dig in.

I assume his point is that he's not going to be able to execute on all his ideas anyway, so why not make them free to people who might? If the idea succeeds, the benefit to him is a better world, while the cost is nothing. It's a positive-sum proposition, what's not to like?
> If the idea succeeds, the benefit to him is a better world, while the cost is nothing. It's a positive-sum proposition, what's not to like?

I am unaware of any of the ideas having been picked up and productized. I might be mistaken.

However, if I'm correct, then the thing that could be better is picking ideas that have a high chance of being selected, everything else being equal.

While turning ideas into products isn't the benchmark for a successful idea, there are countless product folk who have definitely been inspired by Bret's work.

For example, this is Vlad Magdalin, one of the founders of Webflow:

> But I won’t claim credit that it was some magical insight that I had. It was a specific video that I saw that I think every maker and every creator should see called “Inventing on Principal” by Bret Victor. Seeing that talk, it’s a maybe 50-minute talk around creating games and doing animation and this broader concept of direct manipulation, but more importantly the principal behind why you do the work you do, what drives you.

> Seeing that video and being a designer and a 3D animator and a developer all at once, it just sparked that idea of, “holy crap.” The kinds of tools that we can have in animation land, the kind of tools we already have for game design and level design, the tools we have in digital publishing, all those things can be married together to front end and back end development and make it a much more human type of interface. That’s when it was boom, this has to be a product and a thing.

(source: https://www.indiehackers.com/podcast/144-vlad-magdalin-of-we...)

You are incorrect. Many if Bret's ideas have been implemented - "productized".
Well, Bret Victor presumably isn't rich rich.

Some ideas—key novel concepts and conceptual frameworks, for example—absolutely have value, but they're not valuable in the way a business is valuable. You won't become business-owner rich just by coming up with the right concept, but you can have a successful research career, get enough funding to run a small research group, win a Nobel/etc prize... etc. But that says more about how our society and economy are organized than it does about the inherent value of ideas qua ideas.

It's pretty hard for one person or even one small team to both (a) do advanced green-field research in whichever uncertain direction they feel most exited to explore, and (b) make a complete and polished saleable product which best meets the needs of a well-defined set of customers.

The skills, personalities, organizing principles, and methods involved are substantially different, and focusing on making a product has a tendency to cut off many conceptually valuable lines of inquiry based on financial motivations.

Notice that Bret Victor's goal (like most researchers) is not to become as rich as possible.

Whether researchers or product developers ultimately have more leverage is something of a chicken-and-egg question. To make an analogy, it's like asking who was more influential, Karl Marx or Otto von Bismarck.

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I don't think he's trying to be rich (except maybe to provide self-funding for his research).
The question is, what do you want more: to live in a good world, or be rich?

As the ancients said:

  A wise man plants trees he won’t live to see fully grown, and a greedy man overfertilizes trees in a mad dash to get the tree purchased by a faceless investor before anyone notices it’s sick.
Elon Musk has certainly been made very rich from ideas alone.
No... teams of people had to execute on those ideas first, usually with far more valuable ideas of their own, as well as teams of engineers and employees to make them a physical and profitable reality. He didn't simply manifest his ideas from the aether like an arcane sorcerer.
He has delivered on many things, and not delivered on many other ideas. It’s just that the things he didn’t deliver ( the vision ) helped him sell stocks as well as cars, via fame.