WWDC 2026: Apple is Folding
https://cupertinolens.com/2026/06/09/wwdc-2026-apple-is-folding/When a mobile device manufacturer (samsung, hauwei, now apple) makes a foldable, I get the impression they're running out of ideas with the "slate" form factor and are trying to stimulate sales.
Personally, I would want that R&D spend and innovation to go to more sustainable materials, longer lasting devices, and easily repairable parts to extend the devices useful life.
And in that case, a folding phone is huge! Having played with one that my parent use, it's such an upgrade for reading/scrolling experience. When we all are spending so much time on the phone (that's a separate discussion, but it is the reality).
Where apple has a significant opportunity here is the software side though. Google unfortunately doesn't seem to be too interested in exploring UI concepts with the Fold, leaving that to OnePlus and Samsung, both of which have imo better multitasking experiences than the Pixel Fold. Apple making an iPhone that becomes an iPad would probably be enough for them to win significant marketshare, but I hope they use this opportunity to do some interesting things with UI beyond what the iPad can do.
"Samsung has this cool foldable phone—they seem to be taking the design mantle away from Apple these days."
"I hear this VR thing is the future of computing. Why isn't Apple in this space?"
I suspect even in the Jobs-era you might point to the iPad as Apple being pressured into responding with a product in the tablet space.
The Apple Watch a reaction to the Pebble?
So by not attempting to enter market niches, they could be potentially leaving a lot of money on the table, while the downside of the product failing to get traction doesn't really kill them.
The cost of the iPad Mini + my phone was like $600 and the folds - even the 6th gen and above - are super unreliable, so right now that seems like the best play.
Last night I opened it to find the inside screen having dead pixels in the center by the bend.
I love foldable phones. I use it all the time in both modes, but now I'm currently procrastinating looking up my best buy warranty plan specifics.
For a small percentage of mobile superusers, I really do believe foldables are the future. Having the ability to use desktop mode by default, or multitask, is huge.
Though, I have yet to find myself in a situation that I wanted to use an iPad and I was not already in a position to be carrying one. I use mine for work and I am already carrying a laptop, throwing in an iPad is a very small addition to my bag.
Any time I have just been out, was never a situation I felt like I needed something like an iPad. Throw in that this looks like it will be the size of a Mini vs the 13" pro that I use now, it puts it in an awkward position. And I could justify the rumored $2k cost to replace 2 devices that cost more than that combined.
It will be interesting to see how it does in practice, but also what it does to the separation of iOS and iPadOS.
I'll guess it won't be a Vision Pro level disaster, but most people will skip this device unless the price drops substantially.
(If those under 17 got attached to foldables, it would be an enduring franchise.)
For those of us in between, I'd love it if my foldable when unfolded were finally the OS of choice - iPadOS or iOS or even macOS. It would be the hub for hub-and-spoke devices...
It's an impossible ask, but perhaps....
My guess is one of two ways. Not address it at all. Or tell you that you don't see what you really see.
I usually am a pro Apple consumer but how many high end users actually want this form factor?
its both iphone mini (yay!! mini iphone again) and ipad mini (yay!! hueg screen for bedtime youtube) in one device presumably with a cpu powerful enough to run cyberpunk 2077. what a world :)
I remember so many Apple developers saying this was why Apple was better than Android. The HN archives are full of such comments.
Not that I care for either company, as they both lord over our lives and limit our freedoms.
Maybe like
WWDC 2026: Platform sample app hints at future foldable