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I read through the entire DMA rant that apple has here: https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...

This feels like it could be solved with a list of permissions that the user has to turn on when using 3rd party AI.

Apple already:

    1) requires developers to submit ID to publish an app on the appstore (at least I had to after ~1000 downloads to be able to publish an update)
    2) has strong kernel enforced memory integrity and disallowes arbitrary code execution (unless explicitely approved for games like roblox, jitting not allowed tho has to be interpreted).
    3) reviews every app update.
I feel like this is nothing more than Apple being angry that they have to allow people to actually choose what AI they want on their phone. This is particulary interesting if anthropic and openai decided they want to add siri ai override to their apps allowing them to take advantage of the apple ecosystem without signing some kind of deal like they had to with Google. I assume behind closed doors Google had to make some sacrifices for them to be the model powering siri.
> I feel like this is nothing more than Apple being angry that they have to allow people to actually choose what AI they want on their phone.

It's really just Apple being angry about the EU's DMA endangering their golden goose (App Store revenue) and using any meaningful new functionality as a bargaining chip.

They've done staggered geo launches for other features in the past many times, both before and after the DMA was passed, and in this case there's even another great reason to not want to globally launch all at once (AI inference server capacity). If they can at the same time market it as part of their ridiculous turf war against the European Commission, I guess they just have to take the opportunity.

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> Given the serious risks to users, Apple designed a solution called Trusted System Agent — an intermediary that would allow virtual assistants to safely access the same features and capabilities as Siri AI for devices in the EU. Apple also shared a plan to launch Siri AI in the EU while gradually rolling out this new solution over an 18-month period. The European Commission said no. In fact, the European Commission did not agree to any of Apple’s proposals.

I'm extrapolating (there is less detail in that press release than I expected from your comment), but this sounds to be like it would be the thing that enables such a "list of permissions". I would be curious to know exactly what this agent entailed and why the EU did not approve it.

"Trusted System Agent" imo sounds like an apple approved agent which would only be available to companies that accept apples (likely unreasonable) demands and would completely lock smaller companies out of the ecosystem.
My limited understanding is that it would be a local model that exists only to determine a limited set of local information necessary to answer the user's request. This request and information would then be shared with the third party. Third parties would otherwise not have access into the local semantic model based on user personal data.
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Hm, I didn’t even consider that it could be an “agent” in the AI sense. I assumed this meant a service that runs on the device and interposes on requests to access privileged resources and enforces permissions checks on them. That is, the classical sense of the word agent in computing. Perhaps you’re right; in any case I don’t think there is really enough detail here to go off of.
Siri AI is not just a chatbot. There are deep hooks throughout the entire OS and across third party applications. Siri AI has been given wide access to the user's semantic index which will encompass just about everything on the device. Also remember that it isn't just the Apple user's privacy at stake. Any substitute will also have access to any interaction with other people. Apple is at least claiming to not keep any data people use with Siri AI, will Google, Anthropic, Open AI, etc. pinky swear they won't build a profile on me because a friend of mine chose their AI over Apple's?

I will wait and see what people find out about it before passing judgement. It's quite possible that it isn't possible to have an API to use other companies' AI instead of Siri AI. Are there any equivalent API hooks on Android?

It’s kind of funny that the EU’s regulation here would force Apple to allow options that are worse for user privacy. Apple is the least incentivized to farm data from its users; in fact, that’s a huge selling point. They mentioned it over and over and over in the WWDC keynote today.

In my opinion, Apple is doing the right thing for users. It’s not like they have a huge revenue stream here. Yes, there will be some features or usage that require iCloud plus or whatever to cover incremental cost, but I genuinely believe that they don’t want services creeping in that break their trust with users or their privacy-first reputation.

Apple’s decision (users will have a less powerful product because we’re not vacuuming up their data and using it for profit) is exactly the kind of thing the EU should want. No country has appropriate data privacy guidelines for AI (yet) so opening up choice can’t provide alternatives.

(To be clear, I’d be fine with Anthropic here, but am fine with this state. Maybe because I’m so used to Siri sucking that I’ve given up hope.)

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Apple ad revenue is ~10% of rev, with Google deal, and growing. New management is going to turn it less privacy focused company, because Apple needs to pursue growth.
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> This feels like it could be solved with a list of permissions that the user has to turn on when using 3rd party AI.

Nah, that just shifts the goal posts. If they did that, developers would be whining about "scare screens", as we have already seen when Apple put app installs behind a permission prompt.

They're already up in arms about the requirement from Apple (and Google) to know who is behind the apps that slurp up all your data.

The DMA maximalists won't be happy until Apple releases an anonymous service to automate setting up a Kafka topic to send each iOS user's PII to whoever wants to receive it.

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> This feels like it could be solved with a list of permissions that the user has to turn on when using 3rd party AI.

The device won't be able to ask for significantly more permissions than Apple asks for their own model for regulatory reasons, nor will it be able to convey the seriousness of granting the permission (e.g. immediately give unrestricted access to the vast majority of personal information/documents stored on the device).

But Apple also architected their system to justify not having constant permission prompts for access to sensitive data. And for regulatory reasons they also can't mandate that competing models have the same architecture.

The regulators and Apple (along with hopefully other AI companies) will need to work together to determine longer-term stable path forward.

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> "requires developers to submit ID to publish an app on the appstore (at least I had to after ~1000 downloads to be able to publish an update)"

What is the purpose of that?

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